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| Aspect | Reason It Looks Professional | Reason Not Having It Looks Unprofessional |
|---|---|---|
| Professional Website designed and created by a team | Demonstrates a serious investment in the brand. | Suggests a lack of commitment or investment in the business. |
| Professional Email Address using your domain | Enhances brand identity and recognition. | Generic emails can appear less dedicated or serious. |
| Domain Registration & Hosting | Control and customization of content and branding. | Relying on third-party platforms can limit customization. |
| Microsoft 365 Basic | Demonstrates a commitment to productivity and collaboration. | Limited collaboration tools can hinder teamwork. |
| Local 01454 Number | Local presence builds trust among regional customers. | Absence might indicate a lack of local commitment. |